Redwood Shores, Calif. – December 20, 2012
Oracle today announced that it has entered into an agreement
to acquire Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of cloud-based
marketing automation and revenue performance management software for $23.50 per
share or approximately $871 million, net of Eloqua’s cash. Eloqua’s modern
marketing cloud delivers best-in-class capabilities to ensure every component of
marketing works harder and more efficiently to drive revenue.
The combination of Oracle and Eloqua is expected to create a
comprehensive Customer Experience Cloud offering to help companies transform the
way they market, sell, support and serve their customers. The combined offering
is expected to enable organizations to provide a highly personalized and unified
experience across channels, create brand loyalty through social and online
interactions, grow revenue by driving more qualified leads to sales teams, and
provide superior service at every touchpoint.
The Board of Directors of Eloqua has unanimously approved the
transaction. The transaction is expected to close in the first half of 2013,
subject to Eloqua stockholder approval, certain regulatory approvals and other
customary closing conditions.
“Modern marketing practices are driving revenue growth and is
a critical area of investment for companies today,” said Thomas Kurian,
Executive Vice President, Oracle Development. “Eloqua’s leading marketing
automation cloud will become the centerpiece of the Oracle Marketing Cloud and
is an important addition to the Oracle Customer Experience offering, which
includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud,
Oracle Content Cloud and Oracle Social Cloud.”
“Exceptional customer experience starts with knowing your
customer’s preferences and delivering a highly personalized buying experience,”
said Joe Payne, Chairman and CEO, Eloqua. “Together with Oracle, we expect to
accelerate the pace of the modern marketing revolution and help our customers
transform the way they market, sell, support and serve their customers.”
Reference: http://www.oracle.com/eloqua.
